THE STORY OF A MOÌ

The Danish fashion brand A MOÌ was founded by Anne Oest in 2020. A MOÌ specializes in commercial tights in a soft quality with a perfect fit – all produced in Italy. Comfortable fit is my primary focus – and every detail is created with care. The tights have a high waist and stay exactly where you want them. That was the start of the journey, and since then it has evolved into more and more products. Anne Oest has 14 years of experience as a fashion designer and design manager from two of Denmark's leading textile companies.

My greatest inspiration

Nature's elements have always been my greatest inspiration. The color palette is constantly changing and filled with the most beautiful light, fascinating shapes, and artistic patterns.

My passion for design began at a very early age. I have never accepted "good enough" if I could add my own touch with a finer twist. For me, life is about being happy, feeling free to be creative, and having the courage to live in the present moment.

An important signature

The signature is very important to me, which is why I have created a unique and exclusive look and packaging for the tights. Each style has its own individually designed packaging.

Sustainability is one of our future focus areas – and we take responsibility.

The concept is simple – and indispensable in everyday life

All women deserve a pair of A MOÌ tights, but beware…

A MOÌ is addictive – according to my customers.

CLOTHES OF MY LIFE

I love clothes – especially dresses and skirts – but I've often lacked tights with a unique twist and the perfect color. You can style a simple dress wonderfully with cool tights, and you can ruin a beautiful dress with boring tights. So wear A MOÌ tights and create your own style and personality. Anne Oest, A MOÌ
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